Wayde

Wayde is an intelligent influencer discovery engine designed for brands and agencies. It helps users find perfect and ultra-specific creators from a database of over 450 million influencers. The platform provides contact information and advanced performance metrics. Wayde analyzes influencer performance, targeted audience, extracts life moments, and ensures PR-safety to help brands find the best-matched influencers quickly. It uses new researching algorithms to help users work smarter.

Key Features of Wayde

• Intelligent influencer discovery engine
• 450M+ influencer database
• Contact information for influencers
• Advanced performance metrics
• AI analysis of campaign briefs
• Advanced filtering by niche, aesthetic, management style, sponsorship types, brand partnerships, etc.
• Extraction of creators' life moments
• Assessment of collaboration safety (PR-safety)
• Detailed analytics (engagement rates, fake follower checks)

Use Cases for Wayde

• Researching influencers with very specific requirements (e.g., owning a dog of a particular breed).
• Researching micro-influencers and analyzing adherence to campaign guidelines.
• Managing multi-creator campaigns to streamline the research process.
• Streamlining workflow to find the right influencers more easily.
• Working with authentic, high-performing creators by checking engagement rates and fake followers.
• Discovering professional hairstylists with specific follower counts and engagement rates.
• Finding women creating educational content on menstruation and hormonal health for a specific demographic.
• Locating US-based hiking enthusiasts who share outdoorsy content with specific dog breeds.