zMaticoo

zMaticoo is an APAC's leading mobile monetization platform. It connects the right audiences and drives lasting growth anywhere in the world. Their app resources and machine learning solutions enable them to deliver lasting growth to buyers. They have deep, in-market relationships with APAC’s top mobile app developers who build apps used by a global audience. In turn, they monetize inventory across the globe, with 50% of monetization opportunities coming from audiences in the US market, and the balance coming from APAC, EMEA and LATAM.

Key Features of zMaticoo

• Advanced Programmatic Advertising
• Global Supply at Scale
• Global Support
• Brand Safety

Use Cases for zMaticoo

• COTTI: Expand overseas customer base and boost app downloads by targeting young global urban professionals.
• SHEIN: Re-engage inactive users by leveraging RTA integration and segmenting campaigns by region and audience characteristics.
• Rakuten: Boost ad revenue by combining high-quality branding and performance ads tailored to user preferences.
• WeTV: Introduce diverse ad formats, including rewarded video ads, to achieve new revenue peaks.
• Higgs Studio: Optimize budget allocation and traffic using advanced machine learning to increase revenue and CPM.